About Pag-Ulikid Pilipinas
Officially launched on September 2, 2022, Pag-Ulikid, is a non-profit, non-governmental organization based in Iloilo, Philippines. Through Pag-Ulikid, the Visayas island, being in the center of the country reaches out to Luzon and Mindanao – unified with one goal for the Filipinos.
Then-presidential candidate Ferdinand Marcos Jr’s Region 6 election campaign team ignited the idea of putting effort on sustainable humanitarian programs. They believe that helping Filipino communities should continue even after he is sworn into the highest public office.
Pag-ulikid (Hiligaynon term for compassion for others with a sense of looking back at the past with gratitude and desire to pay it forward), was guided and spearheaded by Virma Yasa Apostol, who was then the presidential election campaign coordinator for Region 6. It was during this time that the purpose of the organization was consolidated: to be a social development program dedicated to help alleviate social concerns of the Filipino people through various medical outreach programs and relief and rescue operations nationwide.
Our Vision
To be the primary charitable organization to serve as bridge between the First Lady LAM and the Filipino masses regardless of age, regional, religious and political affiliation
Our Mission
To improve the challenges in the health sector through on-ground and online programs, integrating medical awareness in collaboration with multi-sectoral stakeholders at national and sub-national levels in the country To assist and support during natural and man-made calamaties, empowering survivors to rebuild and move forward to a better future